This kicks off our 4 part series about making actionable insights a reality. Today, every aspect of marketing and communications are held to specific goals and KPIs. All except insights. But that’s changing. Everyone is talking about actionable insights, but that won’t happen until they are held accountable in the same way as content and channel activation. This looks at where we’ve been, where we are and what it will take to for insights to join the age of accountability.
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